• Healthcare Marketing & U.S. Latino Population

    As the U.S. Latino population and its purchasing power continue to grow, it represents both opportunities and challenges to healthcare marketers. According to the 2014 U.S. Census, the Latino population in the U.S. already […]

  • Rock & Roll: Business and Marketing Strategies

    I recently read Rich Cohen’s article “Mick and Keith’s Guide to Business Success” that appeared in the Wall Street Journal on Saturday/Sunday, May 7-8, 2016.   Highlighting business and marketing strategies that have served the […]

  • Our Point of View: Website Content

    Last week I had a conversation with a friend regarding her company’s website, its need for both new content and social media campaigns. Although, this was not the first time my friend, an accomplished […]

  • Marketing strategy and your sales cycle

    When you plan your marketing strategy, do you consider how your marketing materials support your sales activities or sales cycle?  Do you know which materials provide the best results at each phase of your […]

  • So, what do they say about your non-profit?

    Creating awareness and publicity of your non-profit brand is sometimes a challenge when you have limited resources and time. Still, creating the buzz about your non-profit is important when it comes to raising additional […]

  • Lagging Latino Affordable Care Act Enrollment. (Pt 3 of 3)

    How to fix it. The country’s largest effort to enroll Americans in health insurance has just ended, and more than 10 million uninsured enrolled through federal and state health insurance marketplaces (including Medicaid).  Although […]

  • Lagging Latino ACA Enrollment (Pt 2 of 3)

    What went wrong. Much to the dismay of many decision-makers, Latino enrollment in the Affordable Care Act (ACA) has not gone exactly as planned.  The elusive Latino uninsured consumer has been unconvinced and, in […]

  • Lagging Latino ACA Enrollment (Pt 1 of 3)

    Why does it matter. Much is being written about the lagging Latino enrollment in the Affordable Care Act (ACA).  Articles from coast to coast present various viewpoints and opinions about this poor showing along […]