All posts in “Personal Reflections”

Our Point of View: Website Content

content marketingLast week I had a conversation with a friend regarding her company’s website, its need for both new content and social media campaigns. Although, this was not the first time my friend, an accomplished business owner, was creating website content, she found the process challenging, demanding and, somewhat confusing. As the conversation evolved, it became clear that surface-level tactics, and not an integrated marketing strategy, were driving the creative process. Continue Reading…