Who we are


With more than 20 years experience in marketing, strategic development and management, Alejandra (Alex) has built a distinguished career working in delivering results and increasing market share to health care companies and non-profits.

Ms. Garza is Founder and Principal of AGG Consulting, Inc. a strategic marketing firm that is dedicated to helping organizations connect with their stakeholders by delivering the right message in the right manner to their targeted market. Alejandra believes in uncovering what sets an organization apart from others by creating unique business strategies that are aligned with a company’s overall business goals.

She has an excellent track record of providing leadership in building brands, developing new markets and growing new business opportunities with a special focus on multi-cultural communities. Alex has led marketing teams responsible for member acquisition and retention within the healthcare insurance industry.

Alex’ experience includes leadership positions at UnitedHealthcare, Aetna, American Medical Association and ClareFolio, where she delivered results and built long-standing, strong relationships through ongoing communication and industry knowledge.

For more than 15 years, Alex has also served in various boards of community-based organizations, where she has provided leadership in creating organizational strategic direction, board governance initiatives and marketing strategies. She is a firm believer in the value of strong enterprise initiatives that combine for-profit and non-profit business visions, goals and partnership opportunities.

Ms. Garza currently is a member of the Chicago Board of Education, Metropolitan Planning Council of Chicago, University of Illinois – Liberal Arts & Science Visitors’ Board, University of Chicago -Booth School of Business, Civic Scholar Program Advisory Council and Sinai Health Systems Board.

A Chicago native, Alex received an MBA from the University of Chicago and a BA in psychology from the University of Illinois at Chicago. Alex has also completed the “Governing for Non-profit Excellence” program at Harvard Business School’s Executive Education in Boston.


Donna Gerber is a high-performing STRATEGY AND BUSINESS DEVELOPMENT senior executive with a long and distinguished track record of increasing revenues and market share and improving the market position of health care companies, non-profits and philanthropies.

Donna delivers meaningful results by incorporating broad-based business acumen with a laser focus on critical organizational goals and mission. She brings deep expertise in strategic planning, product and service development, philanthropic focus and impact assessments, marketing, public affairs, stakeholder engagement, general and financial management, as well as management consulting.

She integrates her multi-sector experience from payers, providers, pharmacy benefit managers, technology, social service organizations and philanthropies, in both for-profit and non-profit organizations, to offer uniquely informed strategies. As an influential leader, Donna builds long-term, collaborative relationships through strong and clear communications.

Donna’s experience includes executive positions at Blue Cross and Blue Shield of Illinois/Health Care Service Corporation, M2BG Consulting, the Safer Foundation, Ameritech, Premier Health Alliance, Baxter, Highland Park Hospital, Robert Wood Johnson Foundation and the Blue Cross and Blue Shield Association. Donna is an accomplished public speaker and has been published in respected trade publications.

Her professional experience is enhanced by her deep commitment to community organizations, including serving on the Boards of the Illinois Public Health Institute, Instituto del Progresso Latino, and LISC Chicago, as well as being a Fellow of the Institute of Medicine.

A Chicago native, Donna received an MA in health policy and administration and an MBA in marketing and finance, both from the University of Chicago. She earned her undergraduate degree from Washington University in St. Louis with honors and was elected to Phi Beta Kappa.

Donna is high-energy, optimistic and passionately committed to delivering consequential results in support of visionary organizations.


AGG Consulting, Inc. is an MBE/WBE firm certified by the City of Chicago.