Alejandra (Alex) Garza has over 25 years of professional business and marketing development experience in the health care insurance, non-profit and public sectors, including over 10 years teaching in higher education. She has strong strategic planning, leadership development and general management business skills, as well as a proven record of managing teams with national responsibilities that deliver business results in challenging business environments.
Alex is Founder and President of AGG Consulting, Inc. where she provides strategic marketing, leadership development and business development consulting services to health care insurance companies, educational institutions, non-profits and public sector entities.
As an example of the work Ms. Garza has done are the services she provided to a public university’s alumni foundation, which needed marketing and communications strategic plans to increase alumni and student engagement. Alex created strategic plans with input from the institution’s alumni, students, faculty and administrators. The approach included capturing the voice of key stakeholders through digital surveys, individual interviews and focus groups. The final results led to the foundations development of a detailed strategic plan that increased stakeholder engagement by thirty percent and increased fundraising efforts by ten percent.
Previously, Alex led national marketing and business development teams at both Aetna and United Healthcare where she was responsible for marketing and business development to public sector clients such as the federal government, states, municipalities, school districts and labor and trust organizations.
During her time at a national healthcare insurance company, Alex was responsible for developing and implementing growth and operational strategies addressing the shifting demographics within the African-American and Latino communities. Targeting business leaders, community-based organizations and consumers within these two growing communities, strategies included the following special initiatives:
Alex believes in participating in civic engagement and currently serves on the Chicago History Museum, Board of Trustees, Metropolitan Planning Commission’s Board of Governors, Sinai Health Systems Board, State of Illinois Lottery Control Board, and the University of Illinois Foundation Board.
From January 2018 to June 2019, Alex served on the Chicago Board of Education, which oversees the third largest school district in the country.
Alex’s accomplishments have been recognized by numerous local and national organizations that have highlighted her achievements in leadership, business and civic engagement. She has been featured in Latina Style, Hispanic Business Magazine, VOXXI New Media, Diversity Journal and NegociosNow.
Alex holds a Bachelor of Arts in psychology from University of Illinois at Chicago, a Master of Business Administration from the University of Chicago, Booth School of Business and a certificate in Non-Profit Governance from Harvard’s Business School Executive Program.