I am pleased to be one of the alumnae highlighted by the #UChicago’s Chicago Women’s Alliance (#CWA)…
Picking your business name is important as it tells your consumer who you are and what you do. Sure some names may sound great during a midnight-creative session, but will that name stand the test of time? We know that a company name may evolve over the years – two examples that are Apple Computer now known as Apple and Starbucks Coffee to Starbucks.
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