Honored by UChicago’s Women’s Alliance

I am pleased to be one of the alumnae highlighted by the #UChicago’s Chicago Women’s Alliance (#CWA)…

Branding or “Choose the right name.”

Picking your business name is important as it tells your consumer who you are and what you do. Sure some names may sound great during a midnight-creative session, but will that name stand the test of time? We know that a company name may evolve over the years – two examples that are Apple Computer now known as Apple and Starbucks Coffee to Starbucks.